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28 th of November 2008 - 7 pm - standing outside London Heathrow Terminal 4 - those bittering cold of british winters also made me to feel warm as I was excited to fly in Kingsisher as I was hearing so many good bashings about it.

I just walked in near Kingisher check in area and boom! 5 women walked dressed in Red, air hostess of king fisher but I can truely call them as flying models who has smiles really natural and crowd had their sights burning into them

Most of the friends who has flewn by king already erected a good reputation and really they are not wrong . There are no passengers on Kingfisher Airlines. I was treated as a guest, referred to as a guest - even the public announcements go: ’’ All Guests travelling to Bangalore, please proceed to Gate 24’’

In order of proceedings , here is my experience with KingFisher Airlines, their staff, the A320 and the air hostess err..err..Flying Models :):

check- in

Fast. Accurate. Warm. No hassles - they handled even the noisy customers with equal care and comfort. Most men would forget their fuss if they take a look at Flying Models would smile back at them anyways. Mallya’s done a good job with the recruitment . most of the ground staff are both classy and smart, can communicate well and can carry themselves very well

I asked for a window seat, and readily offered with smile from chek in staff as a bonus.

In Flight

Airborne pleasure, brilliant interiors, good temperature control, very spacious seating with good use of technology. The temperature was VERY nicely controlled before take-off - most flights miss out on that. They’ve got excellent IFE(in-flight entertainment), some rocking music from best of RJs. Cricket fanatics can logon to some recent gripping ODIs. you also have some south india music catered.

The food was tasty and apt - the welcome packs consisted of a useful pair of earphones, a half-decent pen and two microcakes of fresh peppermint.and a camera/passport holder

They do well to take and act upon customer feedback at the end of the flight, and that’s what I’d love to see in other flights - improved interaction with the passen... er ... guests.

The Flying Models

Visually pleasing to say the least, these girls are no doubt pretty and packaged well - they combine professionalism and service pretty well. But a lot of the image has to do with the media hype around them, and Mallya’s marketed them really well. I’ve heard he hand-picks most of these girls on board. It’s not just about looks - it’s the service that matters, and these girls did an excellent job.

At times I pity them - many of these good looking might be well qualified and talented enough to reap a better harvest in jobs better suited to them, but then again, there are the ambitious who love to live the high-life, literally - and here’s an excellent opportunity to mix work with pleasure and get the highest levels of satisfaction.

... and Mr. Mallya

What Kingfisher review is complete without mention of the man himself? The essence of Vijay Mallya’s brands is lustful appeal, he generously adds seductive content, if you may say, to the packages that spark his product to create hype, making them the ’’talk of the towns’’. Mallya’s worship of entertainment is high with fondness for lust, and this is clearly evident and has a lot of his success can be attributed to these bits and pieces of skin-show - the flying models, Yana Gupta and the Swimsuit calendar are testimony to that.

I’m not Mallya’s greatest fan, but using skin-show for marketing is a creative concept, and well marketed. Mallya’s done very well to throw this all up as hospitality rather than vulgarity, and he’s done well so far. There are many who would criticize the models’ outfits, or the hoardings, or even a sultry-faced Yana Gupta’s flight demonstration video.

the final call ...

... however, most would agree that brand KingFisher seduces the affluent into flying the good times pretty well. The cost is worth the comfortable flight with bump-free take offs and landings ... let’s not forget the fresh ambience, refreshing music, and almost nothing to add to travel-stress and jet-lag. Oh - and you’re treated equal - KingFisher class you see. No going green with envy at those Business Class passengers anymore!

If Kingfisher Airlines can keep up these good times, they can add another dimension to India’s domestic aviation industry. If you can shell down a couple of hundred bucks more, it’s a better choice than any carriers that fly from LONDON to India and especially if you are travelling to Bangalore. None of my flights were delayed, so no comment on the punctuality